The Analytics Blog

About the Author

Leonhard Baumann

Web Analytics Consultant

Helping businesses make smarter decisions with privacy-first analytics, honest attribution, and data strategies that actually work.

My Story

I started my career in digital marketing back in 2012, when "big data" was still a buzzword and Google Analytics was the undisputed king of web tracking.

After spending 8 years in corporate analytics — including roles at a major e-commerce platform and a Fortune 500 retail company — I noticed a growing disconnect between what marketers needed and what traditional analytics tools provided.

In 2020, everything changed. GDPR enforcement intensified, Apple introduced App Tracking Transparency, and suddenly the industry's reliance on third-party cookies looked like a house of cards.

I made a decision: instead of fighting the privacy wave, I'd ride it. Today I consult for mid-size businesses and startups on building analytics systems that respect user privacy while delivering real marketing insights.

This blog is where I share what I've learned — no fluff, no vendor bias, just practical insights from someone who's been in the trenches.

By the Numbers

12+ Years in Analytics
50+ Clients Served
30+ Tools Tested
10 Articles Published

What I Do

I help teams move beyond vanity metrics to analytics systems that actually drive decisions.

Privacy-Compliant Analytics

Setups that respect user consent, meet GDPR/CCPA requirements, and still give you the data you need.

Marketing Attribution

Understanding what works without invasive tracking. Multi-touch models, incrementality testing, MMM.

GA4 Alternatives & Migration

Tools that actually respect user privacy. Matomo, Plausible, Fathom, PostHog — finding the right fit.

First-Party Data Strategy

Owning your data, not renting it. Building analytics infrastructure that survives cookie deprecation.

My Approach

Three principles that guide every recommendation I make.

1

No Vendor Bias

I don't get paid by tool vendors. My recommendations are based on what works for your business, not on affiliate commissions.

2

Privacy First

Privacy isn't an afterthought or a checkbox. Every analytics recommendation I make is compliant by design — because it's the right thing to do.

3

Practical Over Perfect

The best analytics setup is the one your team actually uses. I focus on actionable implementations, not theoretical frameworks.

Featured Guides

In-depth articles on the topics that matter most.

Let's Work Together

Whether you need a full analytics audit, help migrating to a privacy-first tool, or a second opinion on your attribution setup — I'd love to hear from you.

Get in Touch Read the Blog